Geographical Indication, Brazil

Case study Identity Card

Long title: Adding value to produce from family farms in Brazil: investigating geographic indications in Santa Catarina State
Impact assessment: ex post
Geographical coverage of the case: Santa Catarina State, Brazil
Research department: Environments and Societies (ES)
Research unit: Innovation and Development in Agriculture and the Food Sector
Case study team: Claire Cerdan (Cirad, Innovation), Aparecido Lima da Silva (UFSC), Hamilton Vieira (EPAGRI), Etienne Hainzelin (Cirad, DG), Agathe Devaux-Spatarakis (Cirad, Innovation/DG)
Years covered: 2004- 2014

Case study description

The innovation under study

The case study focuses on the innovation processes leading to the recognition and establishment of geographic indications (GI) in Santa Catarina State, in the South of Brazil. The case “Vales da Uva Goethe” involves organizational innovations that promote origin and quality, thus, contributing to the recognition of traditional products on the markets. Goethe wine is associated with the history of the colonization of Santa Catarina State and to the consumption patterns of the local population, which is of Italian origin. The Goethe grape variety is a symbol of the Santa Catarina wine industry. Goethe vines were uprooted after it lost its competitiveness. Its current revival goes hand in hand with an improvement in the quality of wines and the development of its original genetic and sensorial characteristics, which are distinct from other Brazilian wines. In addition, this organizational innovation led actors to adopt innovations in the winemaking methods and to develop new products.

Stakeholders

Stakeholders involved in the innovation process

Value chain stakeholders: wine and grape producers’ associations (wineries, grape producers) , traders, restaurants  
Research stakeholders: researchers and technical agricultural services (EPAGRI) federal Santa Catarina’s Federal University and CIRAD
Civil society stakeholders: cultural and tourism associations
Institutional stakeholders: Sebrae (non profit private national organization with government fundings), local government (the mayor)

Stakeholders impacted by the innovation process

Value chain stakeholders: wine and grape producers’ associations (wineries, grape producers) , traders, restaurants, artisanal grape and wine producers
Research stakeholders: researchers and technical agricultural services (EPAGRI) federal Santa Catarina’s Federal University and CIRAD
Civil society stakeholders: cultural and tourism associations
Institutional stakeholders: Sebrae (non profit private national organization with government fundings), local government (the mayor)

Cookies de suivi acceptés